BLOOD-HORSE OBTAINS STALLION VIDEO LICENSES ON BEHALF OF StallionRegister.com ADVERTISERS
NEWS RELEASE
FOR IMMEDIATE RELEASE
Wednesday, October 6, 2004
Contact: Robert Bolson; (859) 276-6809;
rbolson@bloodhorse.comLEXINGTON,KY-Blood-Horse Publications and Equine Vision announce a licensing agreement that will make the world's most innovative stallion videos available through the world's leading online stallion reference, StallionRegister.com. Equine Vision is noted for pioneeringproprietary 360-degree three-dimensional stallion presentations and for producing more traditional, high-quality walking and conformation videos.
StallionRegister.comisthe industry's largest and most comprehensive online site for stallion information. Imagery of the first 150 stallions in the Equine Vision library will go live this fall on the 2005 version of StallionRegister.com. New multi-media content will be added as it is produced.
The license agreement was negotiated after research indicated that readers enjoyed reviewing high-quality, interactive video. The proprietary study, commissioned by Blood-Horse Publications, was performed by The Matrix Group ofLexington,Ky.
Stacy V. Bearse, President and CEO of Blood-Horse Publications, commented, "It is clear from our research that web-based video can be effective, but only if it is done right. Readers told us that amateurish presentations can be counterproductive. So we decided to team up with Equine Vision, which has compiled the largest library of professional video and three-dimensional interactive presentations. Our license allows us to use this content on StallionRegister.com, and on client farm web sites."
Daniel Burgner, President of Equine Visionnoted, "Three years ago we developed a cutting-edge production process to capture 360-degree imagery of stallions and delivered it to breeders around the world.By adding this exclusive media source to conformation video and past performance race footage, we provide stallion farms with a unique, innovative marketing tool that expands their promotional reach. The growing relationship between Equine Vision and Blood-Horse Publications continues to benefit breeders, online users, and stallion farms alike."
Equine Vision was founded by Daniel Burgner inSanta Barbara,Calif., to create unique production processes to market Thoroughbred horses. Equine Vision also produces custom CD-ROM and DVD marketing programs for stallion farms.
Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. The company's flagship publication, The Blood-Horse, is the oldest continually published North American Thoroughbred magazine. Blood-Horse Publications also publishes The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also operates a family of leading Web sites including bloodhorse.com and TheHorse.com.
The Blood-Horseis available by subscription and is sold on newsstands. To subscribe, visit
http://services.bloodhorse.com/subscribe/index.asp or call toll-free: 1-800-582-5604. To view/download a cover of The Blood-Horse, visit:
http://www.bloodhorse.com/bloodhorsecoverFor more information on Blood-Horse Publications, contact: Robert Bolson, Director of Corporate Marketing Services, Blood-Horse Publications; Tel.: 859-276-6809 or e-mail: rbolson@bloodhorse.com; or for additional information on Equine Vision,contact Daniel Burgner at 805-565-9799 ext. 104; e-mail:
danny@equinevision.com or visit
www.EquineVision.com.
