... AT 2007 AMERICAN BUSINESS MEDIA CEBA AWARDS
New York, NY – Blood-Horse Publications was recognized for its “What’s in a Name?” advertising campaign on Wednesday evening, October 3 at the 2007 American Business Media Creative Excellence in Business Advertising (CEBA) Awards Program, held at Jazz at Lincoln Center in New York. Honoring outstanding achievement in business advertising, the CEBAs draw hundreds of entries annually from the advertising industry’s brightest minds and are business media’s most coveted creative award. Blood-Horse Publications’ “What’s in a Name?” campaign was recognized as one of three finalists in the “Campaign” category for advertising campaigns with budgets under one-hundred thousand dollars. The series of 2006 print advertisements profiled subscribers and advertisers and their respective relationship with the company’s flagship publication, The Blood-Horse.
This year, ABM brought together a legendary panel of advertising industry judges that selected thirty-three finalists in all and eleven 2007 award winners. The judges included Nader Ashway of The Ashway Group, Don Schneider of BBDO, and 2007 Hall of Famer Nina DiSesa of McCann-Erickson Worldwide. Founded in 1906, American Business Media is the global association serving the print, digital, and event needs of business information providers.
“We are honored by this prestigious recognition and extend our sincere congratulations to all of the evening’s finalists and award winners,” noted Robert Bolson, director of corporate marketing services for Blood-Horse Publications. “This award recognizes the creativity and contributions of our entire team and their continued committed service to our valued readers and advertisers.”
For more information on this year’s ceremony, visit www.americanbusinessmedia.com or www.CEBA-Awards.com.
About the CEBA Awards:
In 1995, American Business Media brought together some of the top advertising minds in the nation to recognize the best of business-to-business advertising, and the CEBA awards were born. With early guidance by legendary creative Jay Schulberg and agency power CEO David Bell, the awards quickly came to represent the value, creativity, and impact business advertising has on industries across the globe. The CEBAs have become a gold standard of creative recognized by advertising peers and clients alike, and highlight the breadth, reach, and innovation of some of the world’s top agencies. Under the discriminating eye of former judges such as Leo Burnett’s Cheryl Berman, John Colasanti of Carmichael Lynch, and other advertising visionaries, the CEBAs offer a forum of discussion of the best ways to reach people through a variety of media.
About Blood-Horse Publications:
Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2006 and 2005; the official Kentucky Derby and Breeders’ Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including Bloodhorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications; and Blood-HorseNOW.com.
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To subscribe to any Blood-Horse Publications’ publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications’ brand, visit: http://www.bloodhorse.com/pressroom/logos/
To view/download media kit information, visit http://www.bloodhorse.com/mediakit
For more information, contact:
Robert Bolson
Director of Corporate Marketing
Blood-Horse Publications
Tel.: (859) 276-6809
E-mail: [email protected]