Toolbar, search site aim to guard against phishers

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A Massachusetts company on Monday plans to launch a search site and toolbar that will alert Internet users when they are visiting Web sites that are fraudulent or should not be trusted.

The TrustWatch Search site and TrustWatch Toolbar, both provided free from Needham, Mass.-based GeoTrust, are designed to help protect people from unwittingly giving up their financial and other personal information to fake Web sites when shopping online or when targeted by phishing scams.

In phishing scams, victims usually receive e-mails purporting to be from legitimate companies, like eBay, that provide a link for them to update their account information. However, the link takes people to a fake Web site where any information they provide can be used to access their accounts.

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