APHA.com received a facelift, and it’s hard not to notice. Now smartphone friendly and designed for simple navigation, the new site makes it easier than ever to find the information you’re seeking, no matter your device. Take it for a spin and see what you discover; in addition to quick-link program tabs at the top of the page, you can find any page you’re seeking simply by scrolling to the bottom of the site.

With more than half of the world’s web traffic taking place over mobile devices, the update simply makes sense as an extension of APHA’s mission to provide a top-quality membership experience.

“We’re excited to debut this new and improved, mobile-friendly version of apha.com to our members and Paint Horse enthusiasts worldwide,” APHA Senior Director of Marketing and Membership Cristin Conner said. “It’s just the first chapter of a fresh, new brand for the association, so stay tuned as we roll out this distinctive new look across our many segments.”

Perhaps more noticeable than website bells and whistles is the unveiling of APHA’s new branding. Colored in rich brown tones inspired by real Paint coat colors, the new look and logo give APHA a fresh start while celebrating the association’s commitment to the Western lifestyle, its unique and beautiful breed, and its efforts toward a new and prosperous future.

The new, simplified logo puts the emphasis on “Paint Horse,” turning the spotlight on the breed instead of the association and setting Paints apart in the horse industry’s herd of similar logos. The brand-style logo also firmly plants APHA’s boots in the Western heritage that is at the heart of the 54-year-old organization.

Discover the full story behind APHA’s new look in the Winter 2016 issue of Chrome, APHA’s multiple-award winning member magazine. Not a member? Join now at apha.com/join to be welcomed into the APHA family.