Amarillo, Texas, October 30, 2006 – One lucky person at the 2006 American Quarter Horse Association World Championship Show will win a pair of Justin Boots on Wednesday, November 15, and become a finalist to win the AQHA special edition Ford F-250.

Spectators will have the opportunity to guess the number of Justin boot boxes piled in the bed of the giveaway Ford truck.  The person with the closest guess without going over will receive one pair of Justin Boots.  That individual also will become a finalist for the Ford truck giveaway to be held Friday, November 17, during the evening finals performance.

Catch the action in the arena on November 15 when the top 15 American Quarter Horses in senior cutting, aged mares and junior western riding vie for world champion honors.

As part of Justin Boots night at the World Show, the first 500 people who sign up at the State Fair Park in Oklahoma City on Wednesday will receive a gift.

The World Show will be held November 4-18. Highlights from the show are just a click away. The American Quarter Horse Journal provides complete Web coverage and a live Web cast of arena action as it happens.

Highlights from the 2006 World Show also will be featured on “America’s Horse,” AQHA’s weekly television show on TVG Network, November 19 and 26, and December 3, 10, 17 and 31. Visit aqha.com for a detailed schedule.

In addition, American Quarter Horses take center stage on Sunday, January 7, 2007, at 1:30 p.m. Eastern/10:30 a.m. Pacific on NBC Television. The one-hour special, which showcases the American Quarter Horse lifestyle, is based at the World Show and highlights the reining and cutting competition along with other events.

For more information, visit www.aqha.com  or call (806) 376-4811.