Priceline.com, Travelocity.com and Cingular Wireless have settled over charges that they used secret adware Internet software programs as marketing tools, New York Attorney General Andrew Cuomo said on Monday.
This is the first time marketers have been held responsible for ads displayed through adware, the software that automatically displays promotional material, Cuomo’s office said in a statement.
The settlement calls for Priceline.com, Travelocity and Cingular, the wireless unit of AT&T, to pay New York $35,000, $30,000 and $35,000, respectively, to cover penalties and investigatory costs.