Friday, January 21, 2005
Contact: Robert Bolson; (859) 276-6809;
[email protected]LEXINGTON, KY—Effective January 1, 2005, , responsibility for auditing the circulation of The Blood-Horse magazine was transferred from Audit Bureau of Circulations (ABC) to BPA Worldwide, headquartered in Chicago, Ill. The Blood-Horse, published by Blood-Horse Publications, is the Thoroughbred industry’s leading international magazine for racing and breeding news and information—and the industry’s oldest continually published magazine.
Mr. Stacy V. Bearse, President and CEO of Blood-Horse Publications noted that there were several key factors for the move and stated, “BPA Worldwide is focused on the small-to-medium business-to-business magazine and was quick to implement leading-edge methods that will give us data weeks earlier than ABC. Because BPA audits many high-tech magazine titles, it has been prompt and flexible in recognizing electronic media as a compliment to print. And it maintains an open-access web site that allows media buyers to access our reports 24/7. BPA Worldwide is simply a better fit for The Blood-Horse and its advertisers.”
Gene Sittenfeld, circulation director for The Blood-Horse, added, “We made this move at the best possible time. Our last circulation period audited by ABC ended June 31, 2004. The first period to be audited by BPA ranges from July 1, 2004, to December 31, 2004, so we will benefit from uninterrupted auditing.”
In addition to The Blood-Horse, BPA Worldwide's clients include ABA Banking Journal, Adweek, Aerospace Engineering, American Lawyer, Architecture, BusinessWeek, Electronic Design, Golfweek, InformationWeek, Institutional Investor, Power & Motoryacht, Science and Wine Enthusiast magazines.
About BPA Worldwide: BPA Worldwide was founded in 1931 by a group of advertisers, publishers and agencies. The firm is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors, which sets auditing rules and organizational policies and oversees operations. The Board is comprised of 17 advertiser and advertising agency representatives and 15 publication representatives.
BPA’s membership includes more than 2,600 advertisers and agencies in 2o countries around the world. BPA currently serves 3,000 media properties - including more than 2,000 business-to-business publications, more than 600 consumer magazines and newspapers, more than 300 Web sites, plus events, e-mail newsletters, databases, wireless and other advertiser-supported media.
About Blood-Horse Publications: Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. The company’s flagship publication, The Blood-Horse, is the oldest continually published North American Thoroughbred magazine. Blood-Horse Publications also publishes The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also operates a family of leading Web sites including bloodhorse.com, TheHorse.com, StallionRegister.com, and ExclusivelyEquine.com, the official store of Blood-Horse Publications.
The Blood-Horse is available by subscription and is sold on newsstands. To subscribe, visit
http://services.bloodhorse.com/subscribe/index.asp or call toll-free: 1-800-582-5604. To view/download a cover of The Blood-Horse, visit:
http://www.bloodhorse.com/bloodhorsecoverFor more information on Blood-Horse Publications, contact: Robert Bolson, Director of Corporate Marketing Services, Blood-Horse Publications; Tel.: 859-276-6809 or e-mail:
[email protected].
