Lexington, KY – Monday, February 7, 2011 – Blood-Horse Publications announces the addition of the weekly show “Triple Crown Insider” on its premier Thoroughbred racing website BloodHorse.com. “Triple Crown Insider,” also known as “TCI,” launched last year as the brainchild of PM Advertising. The popular show is hosted by Jon Siegel and Joel Cunningham. Taylor Made Stallions will be the title sponsor of the show.
“Triple Crown Insider” is a high-energy, candid, and insightful look at the prep races and contenders heading into the Kentucky Derby Presented by Yum! Brands (gr. I) and throughout the rest of the Triple Crown series. The show enhances BloodHorse.com’s extensive coverage of the races and provides opportunities for viewers to interact with Joel and Jon by posting comments and by participating in polls and other social media activities.
“We are passionate about the Thoroughbred industry and that is why we started the show,” said Jon Siegel, co-owner of PM Advertising. “Our day jobs keep us very connected to all happenings in the industry and, as an agency, we have all the skill sets to put the show together. I am very proud of our team and the work they have put into ‘Triple Crown Insider,’ and we’re excited about our new partnership with The Blood-Horse.”
“Our BloodHorse.com viewers will really enjoy the show,” said Marla Bickel, Publisher of The Blood-Horse. “‘Triple Crown Insider’ developed a solid fan base last year, and I’m happy we will be able to help deliver it to a larger audience of Thoroughbred racing fans.”
The first episode of “Triple Crown Insider” is available now at BloodHorse.com/TCI. Future episodes will be announced on BloodHorse.com.
About Blood-Horse Publications:
Blood-Horse Publications (BHP), established in 1916, publishes equine-related material including The Blood-Horse, a publication of the Thoroughbred Owners and Breeders Association (TOBA); The Blood-Horse MarketWatch; the official souvenir magazines of the Kentucky Derby and Breeders’ Cup World Championship; Keeneland magazine; books and videos under the Eclipse Press banner, and operates BloodHorse.com, TheHorse.com, StallionRegister.com,ExclusivelyEquine.com, and TrueNicks.com. To follow BHP, visit Twitter.com/BloodHorse andFacebook.com/BloodHorse
Blood-Horse Publications (BHP), established in 1916, publishes equine-related material including The Blood-Horse, a publication of the Thoroughbred Owners and Breeders Association (TOBA); The Blood-Horse MarketWatch; the official souvenir magazines of the Kentucky Derby and Breeders’ Cup World Championship; Keeneland magazine; books and videos under the Eclipse Press banner, and operates BloodHorse.com, TheHorse.com, StallionRegister.com,ExclusivelyEquine.com, and TrueNicks.com. To follow BHP, visit Twitter.com/BloodHorse andFacebook.com/BloodHorse