When the Veterinary Feed Directive goes into effect in 2017, it will impact nearly everyone in the livestock industry.

But at the Colorado Farm Show this week, when Christine Gabel, territory business manager with animal health company Zoetis asked a room of farmers and ranchers if they’d heard of it, she was met with silence. Most looked to their neighbors, foreheads crinkled under the brims of cowboy and baseball hats.

“It’s going to impact all of us,” Gabel said, surprised and concerned so few people knew about the regulation.

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