THE BLOOD-HORSE UNVEILS NEW ENHANCEMENTS FOR STALLIONREGISTER.COM

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The Thoroughbred Industry’s Premier Online Stallion Directory Now Even More Comprehensive and User Friendly.

Lexington, KY — The Blood-Horse’s online stallion reference, StallionRegister.com, is now easier to navigate than ever before and even more useful and functional with expanded auction information. StallionRegister.com  now features navigational links located at the top of every stallion’s page that allow users to click through to the information that is most important—current top performers, recent stakes performers, auction results, and farm contact information. Also available now are hip-by-hip auction results for weanlings, yearlings, 2-year-olds, and covering sire sales results for 2006, 2005, and 2004. Each category is accompanied by a summary of horses offered, sold, average price, median price and averages for colts and fillies. In addition, enhanced ranking information shows you whether a stallion is among the top 25 sires on a number of key sire lists such as leading first-crop sires, second-crop sires, and leading sires by state. A free hypothetical mating service is will be added in the coming weeks when StallionRegister.com rolls over for the 2007 breeding season.

StallionRegister.com  is a wide-ranging directory of over 2,500 stallions and the industry’s one stop resource for making breeding decisions. StallionRegister.com  users are notably loyal. On average, over 38% of all StallionRegister.com visitors visit the Website 9 or more times per month.

“People in the Thoroughbred industry already love StallionRegister.com because of its easy-to-use format, and now we’ve made finding the information they need even easier,” noted Eric Mitchell, director of research for Blood-Horse Publications. “The detailed auction results and hypothetical matings now make this site truly indispensable to anyone involved in breeding, racing, or sales.”

About StallionRegister.com:
StallionRegister.com is operated by Blood-Horse Publications, the Thoroughbred industry’s foremost publishing company. Blood-Horse Publications also publishes The Blood-Horse, the leading weekly Thoroughbred racing and breeding news and information magazine; the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine and recipient of the 2005 American Horse Publications General Excellence Award; TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders’ Cup souvenir magazines; Auction Edge ; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including TheHorse.com  and ExclusivelyEquine.com , the official store of Blood-Horse Publications.

To subscribe to any Blood-Horse Publications’ publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications’ brand, visit: http://www.bloodhorse.com/pressroom/logos/

To view/download media kit information, visit http://www.bloodhorse.com/mediakit

For more information, contact:
Robert Bolson
Director of Corporate Marketing Services
Blood-Horse Publications
Tel.: (859) 276-6809
[email protected]