THE Blood-Horse ANNOUNCES LAUNCH OF THREE NEW E-NEWSLETTERS

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*NEWS RELEASE
FOR IMMEDIATE RELEASE

*Wednesday, December 27, 2006
Contact: Robert Bolson, Director of Corporate Marketing
Blood-Horse Publications
(859) 276-6809; [email protected]

“Thoroughbred News,” “Racing Preview,” and “Racing Recap” E-Newsletters to provide subscribers with up-to-the-minute news and information in their Email Inbox.

LEXINGTON, KY – Keeping up the latest news and information about Thoroughbred racing will become much easier beginning today, as The Blood-Horse, the premier weekly publication in the industry, launches the first of three comprehensive, easy-to-read e-newsletters: Thoroughbred News. Two additional racing-related e-newsletters will follow soon thereafter, Racing Preview and Racing Recap, which will debut on Friday, Dec. 29, and Tuesday, Jan. 1, respectively. Thoroughbred News, which will be delivered each Wednesday, will include the top stories of the week—racing, auctions, breeding, and industry—gleaned from the Bloodhorse.com Web site, the Thoroughbred industry’s leading online source for racing and breeding information. Readers who subscribe to this e-newsletter will be able to stay on top of the week’s most significant headlines. The Racing Preview e-newsletter will be delivered each Friday and will look ahead to the major races each weekend from around the world, featuring articles from Bloodhorse.com along with official racing entries from Equibase. Racing Recap, delivered on Monday mornings, will feature the results of the major races each weekend from around the world, with descriptive and informative articles and official charts. Readers may subscribe at absolutely no cost to one or all three e-newsletters by visiting http://www.bloodhorse.com/enewsletters.

“Today’s news delivery is all about timeliness and technology—and trust—and we are determined to utilize the latest technology to meet the demands of our increasingly tech-savvy magazine subscribers and online audience,” said Ray Paulick, editorial director of Blood-Horse Publications. “The industry has placed its trust in The Blood-Horse for the past 90 years, whether it’s our weekly magazine, Stallion Register, statistical supplements, and, more recently, our award-winning Web site. These timely and informative e-newsletters nicely complement our recently launched RSS service and our readers are the true beneficiaries.”

About The Blood-Horse:
The Blood-Horse is the flagship publication of Blood-Horse Publications, a multimedia publishing company that traces its roots to 1916. The Blood-Horse is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine and recipient of the 2005 American Horse Publications General Excellence Award; TBH MarketWatch, a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2006 and 2005; the official Kentucky Derby and Breeders’ Cup souvenir magazines; Auction Edge ; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including Bloodhorse.com, TheHorse.com, StallionRegister.com , and ExclusivelyEquine.com, the official store of Blood-Horse Publications.

To subscribe to any Blood-Horse Publications’ publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications’ brand, visit: http://www.bloodhorse.com/logos

To view/download media kit information, visit http://www.bloodhorse.com/mediakit

For more information, contact:
Robert Bolson
Director of Corporate Marketing Services
Blood-Horse Publications
Tel.: (859) 276-6809
[email protected]