Officials say PR campaign may boost Real ID popularity

WASHINGTON–As controversy rages over forthcoming federal Real ID requirements, state officials should be plotting public relations strategies to counteract the well-publicized rebellion, past and present state motor vehicle administrators advised their colleagues Monday.

Civil liberties and privacy groups, as well as organizations like the National Governors Association, have attacked the 2005 law as insufficiently protective of privacy and too costly to implement. But that’s exactly the sort of message motor vehicle departments need to offset with their own materials trumpeting the plan’s perceived benefits, suggested Lucinda Babers, interim director of the District of Columbia DMV, and Betty Serian, a retired Pennsylvania Department of Transportation official who now runs a private consulting firm.

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